Recovery: 0861 742 778




Recovery: 0800 000 735

Recovery: 0800 000 735

Recovery: 0800 000 735





Updated 2018-10-15


Selftrack was established in 2007 in order to incorporate the latest GPS/GSM tracking technology that would enable a user to self-manage, self-configure, self-monitor and self-TRACK any vehicle, fleet, person or high value asset, mainly to increase productivity and efficiency, but also to provide peace of mind, improved security and of course stolen vehicle recovery to assist the insurance industry!

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Even though the tracking industry was already well established, Selftrack brought about unique self-management features allowing users to monitor their tracking devices themselves in real-time, from any Internet connected computer, laptop, iPad or smartphone. In addition, users can view historic trips made, draw reports, control who receives alerts in respect of panic, speeding, moving, geo-fencing, battery tampering and much more.Selftrack also introduced prepaid tracking to the industry, offering an alternative payment option to expensive leasing or financing models available in the market. NO credit vetting or contracts are required, simply pay the monthly monitoring fees for as long as you require tracking services (rental option remains available!). Selftrack’s very affordable fees include a SIM card with unlimited data airtime to ensure uninterrupted tracking services!

  • Quality of life, peace of mind, total security
  • Freedom of tracking anything, anyone, anytime, anywhere, from any internet connected device
  • Increase business intelligence through improved productivity & efficiency



PIETER COETZEE – Managing Director

Pieter is a family man with a generous heart, a well-versed entrepreneur who has started several successful companies in his lifetime. His interests are business, leadership, reading, sport, aviation and photography. He has many accolades attached to his 7th generation name in three of those areas: sport, business and photography.

Pieter’s vision is to, after having lived a full life one day, to give back to life what he has received and inspire younger generations to live fully, freely! He shares a birthday with Nelson Mandela, is a freelance radio presenter, amateur photographer and part-time karate instructor.
Pieter’s key to success is that in order to be an effective leader, you have to have a clear vision, embrace change, have passion and integrity, be humble, develop your people, be accessible, give credit, be servant and have a higher purpose!


DAVE DANTU – Head Business Development Be ready to take a lesson… or two! A tremendous source of wisdom, knowledge and pure source of positive attitude, Dave will excite you about prospects and really go all the way in ensuring a win-win situation for all involved. Easy to talk to and if you want more, catch his radio show and indulge in 70’s rock age music!

Dave gets it done and is an objective and analytical person, a practical person who evaluates everything by results. He likes to finish what he started and does it thoroughly. A very creative person, Dave is often willing to seek out new solutions to problems, is self-motivated and often works at a fast pace to accomplish goals. He likes new challenges and is usually able to make decisions easily, even under pressure. A thoughtful, caring person who likes to be around others, Dave is one who appreciates relationships and enjoys being involved in social functions, but does not usually care to be the center of attention. Dave seeks balance between personal and social time, and enjoys a quiet evening with a few close friends as a good mix of the two. Dave likes to clarify expectations before undertaking new projects and will follow a logical process to gain successful results. His motto: “Do things according to plan.”
Dave has 21 years of experience with the First Rand Group of which 15 were at Senior Executive level inclusive of 8 years on the Wesbank Executive and Board plus a further 8 years with the Standard Bank Group, 4 years of which were at Executive level. He has a full range of business skills inclusive of leadership, strategy development and execution, sales, marketing, financial, risk and IT management. Dave excelled as a business leader, lead negotiator, risk officer, head of due diligence in acquisitions and disposals and ideally equipped to drive Selftrack’s licensing strategy. Justice and Loyalty describes Dave’s values – An iceberg is a good analogy to describe it: whilst personality and behavior are the areas of the iceberg you can see, his values are hidden under the surface informing his decisions and driving his actions.





SONJA OTTO – Accounts Manager

Like any business who has a major general, Sonja is the dictator in the office, ensuring that all process controls are followed and that all paperwork is completed fully, thereby keeping especially the sales executives on their toes!

Sonja is a cat-lover with a passion for caring and exercises the same dedication to her work. She has matured well through life and has a refreshing sense of humor, adding to the pleasant working environment in the Selftrack office.
Sonja is extremely efficient in keeping Selftrack’s client and supplier accounts in good order and has a very committed attitude towards providing the best service and support possible! She is also responsible for the very good progress towards implementing more efficient financial systems such as the bookkeeping and debit order collection services.




ANTON VAN REENEN – Hardware Engineer

The most serious of them all! But don’t be fooled, outside as hard as a nail, inside a soft as a marshmallow, a true friend once he gets under your skin. An avid aviation enthusiast, Anton has his own “wings”!

Anton is detail oriented, analytical and logical and has high standards. He is driven to do the best, and think there is always room for improvement. He is very centered on the task at hand, and is steady and dependable. He is generally careful and analytical in his relationships, thought processes, and work situations, but will always serve you to the best of his abilities. Anton takes time in making decisions and want facts and figures to study before coming to a decision. Accuracy is extremely important to him.
Anton is a private person who avoids the limelight. Recognizing the value of a good relationship, Anton is very patient and caring when relating to others. This is an individual who usually remains calm, relaxed and even paced, even in situations that may ruffle others. He is also a perfectionist and very willing to expend the effort to achieve high quality results. He tends to gather a great deal of information before making choices and believes that if everyone would process information in the same way as he does, a better level of quality would be maintained.





MICHELLE SPIES – Key Account Manager

A bundle of pure joy and energy, Michelle is a very intelligent and energetic sales expert who leaves no stone unturned, so customers, be warned!

Make no mistake, everyone in the office knows this is “awesomeness”, but I tell you, you cannot help but enjoy and appreciate the passion with which Michelle attends to her work. She is meticulous about her tasks and once given an instruction, sit back and relax, it will be performed!
Michelle left Cape Town some seven years ago to pursue life in Gauteng and has adopted wonderfully, but not yet supporting the Lions nor the Bulls! Daughter, Wife, Mother and Friend to many and everyone at work, Michelle’s personality and positive attitude towards life is highly infectious.


STILL WATERS... run deep



ODELIA LE ROUX – Customer Care Administrator

Odelia is an intelligent, honest, creative, hard-working and disciplined individual with high standards and morals. She believes in teamwork and leading by example.

She strives towards success and likes being challenged with new problems or experiences. She is eager to learn new things and pushes herself to always give her best. As Customer Care Administrator, she is dedicated to customer satisfaction and providing all of Selftrack’s clients with excellent after sales service.
Some of Odelia’s interests include reading and online gaming, in which she achieved National Colours in the Mulitplayer Online Battle Arena (MOBA), League of Legends.





PEET ROSSOUW – Mobile Installer

Peet may not look a lot like the epic The Mechanic film star Jason Stratham, and perhaps not as dangerous, but he’s your man if it comes to spanners.

Peet is a Peacemaker, kind in nature and very detail oriented. He is caring about the people around him and meticulous at task completion. Peet is loyal to supported leaders, and is an excellent person to have on the team. He enjoys people, but prefer a few close friends to many acquaintances.
Precision is imperative in everything Peet does. Peet enjoys a stable home and work
environment that promote security, a realist who will always weigh options before making a decision to move ahead and thinks through alternatives and choices carefully. he is a fact finder and does things “by the book”. Peet will typically maintain a neat and orderly work environment.


Selftrack is a user-friendly Internet platform to monitor the whereabouts of your vehicles, employees, high value assets or friends and family members for many reasons including productivity, safety, security and peace of mind! Simply login from any Internet connected laptop, tablet or smart phone and view devices in realtime or history whilst you can setup alerts to inform preferred contacts of violations such as Panic, Speed, Movement, Geofence and Driver conduct.

The Selftrack Internet website User Interface offers the user Realtime tracking, History tracking, Geofence setup and Route planning menus. In addition, the user can manage his/her own profile, password, devices, subscriptions, contacts, groups, places and trip editor as well as draw Reports on trips, devices, contacts, alerts or SARS Tax Logbook.

Smartphones have taken the market by storm and Selftrack’s mobile app enables you to conveniently manage your own portfolio of devices from the comfort of your own phone.



Realtime & History Tracking
SIM Card
Panic Alert
Battery Level Alert
Battery Tamper
Mobile App
(Apple & Android)


Stolen Vehicle Recovery
Reports & SARS Tax Logbook
Speed Alert
Movement Alert
Geofence Alert
Driving Behaviour
Driver Management
Excessive Idling
Crash Detection


For your convenience Selftrack has developed a countrywide footprint of accredited and experienced fitment centers, of which most offer mobile installers for onsite installation.