Recovery: 0800 000 735




Recovery: 0800 000 735

Recovery: 0800 000 735

Recovery: 0800 000 735





Updated 2018-10-15


Selftrack was established in 2007 in order to incorporate the latest GPS/GSM tracking technology that would enable a user to self-manage, self-configure, self-monitor and self-TRACK any vehicle, fleet, person or high value asset, mainly to increase productivity and efficiency, but also to provide peace of mind, improved security and of course stolen vehicle recovery to assist the insurance industry!

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Even though the tracking industry was already well established, Selftrack brought about unique self-management features allowing users to monitor their tracking devices themselves in real-time, from any Internet connected computer, laptop, iPad or smartphone. In addition, users can view historic trips made, draw reports, control who receives alerts in respect of panic, speeding, moving, geo-fencing, battery tampering and much more.Selftrack also introduced prepaid tracking to the industry, offering an alternative payment option to expensive leasing or financing models available in the market. NO credit vetting or contracts are required, simply pay the monthly monitoring fees for as long as you require tracking services (rental option remains available!). Selftrack’s very affordable fees include a SIM card with unlimited data airtime to ensure uninterrupted tracking services!

  • Quality of life, peace of mind, total security
  • Freedom of tracking anything, anyone, anytime, anywhere, from any internet connected device
  • Increase business intelligence through improved productivity & efficiency



PIETER COETZEE – Managing Director

Pieter is a family man with a generous heart, a well-versed entrepreneur who has started several successful companies in his lifetime. His interests are business, leadership, reading, sport, aviation and photography. He has many accolades attached to his 7th generation name in three of those areas: sport, business and photography.

Pieter’s vision is to, after having lived a full life one day, to give back to life what he has received and inspire younger generations to live fully, freely! He shares a birthday with Nelson Mandela, is a freelance radio presenter, amateur photographer and part-time karate instructor.
Pieter’s key to success is that in order to be an effective leader, you have to have a clear vision, embrace change, have passion and integrity, be humble, develop your people, be accessible, give credit, be servant and have a higher purpose!


LUCY MDAKA – Receptionist

The first contact to Selftrack and who better than the very sweet Lucy! Shaped by the cruelty of life sometime, Lucy has developed the most friendly and pleasant personality. Soft-spoken, but truly tender and affectionate, Lucy will make you feel so much at home, regardless if you call or walk in the door.

Lucy is truly an asset for any business and an excellent brand ambassador. She ‘grew’ up in the services industry when she worked with a prepaid electrical metering company and had to deal with customers on a daily basis. Her kind voice, ability to really listen, understanding and patience is an asset that both Selftrack and its customers benefit from.
Lucy lives in Pretoria during the week and travel in excess of 100 kms home every weekend to attend to the house and children run by her only remaining living relative, her Auntie. Lucy provides for her own as well as her deceased sister’s children in the same very loving way she lives her life, for others to enjoy!


SONJA OTTO – Accounts Manager

Like any business who has a major general, Sonja is the dictator in the office, ensuring that all process controls are followed and that all paperwork is completed fully, thereby keeping especially the sales executives on their toes!

Sonja is a cat-lover with a passion for caring and exercises the same dedication to her work. She has matured well through life and has a refreshing sense of humor, adding to the pleasant working environment in the Selftrack office.
Sonja is extremely efficient in keeping Selftrack’s client and supplier accounts in good order and has a very committed attitude towards providing the best service and support possible! She is also responsible for the very good progress towards implementing more efficient financial systems such as the bookkeeping and debit order collection services.

STILL WATERS... run deep

ODELIA LE ROUX – Customer Care Administrator

Odelia is an intelligent, honest, creative, hard-working and disciplined individual with high standards and morals. She believes in teamwork and leading by example.

She strives towards success and likes being challenged with new problems or experiences. She is eager to learn new things and pushes herself to always give her best. As Customer Care Administrator, she is dedicated to customer satisfaction and providing all of Selftrack’s clients with excellent after sales service.
Some of Odelia’s interests include reading and online gaming, in which she achieved National Colours in the Mulitplayer Online Battle Arena (MOBA), League of Legends.



MICHELLE SPIES – Key Account Manager

A bundle of pure joy and energy, Michelle is a very intelligent and energetic sales expert who leaves no stone unturned, so customers, be warned!

Make no mistake, everyone in the office knows this is “awesomeness”, but I tell you, you cannot help but enjoy and appreciate the passion with which Michelle attends to her work. She is meticulous about her tasks and once given an instruction, sit back and relax, it will be performed!
Michelle left Cape Town some seven years ago to pursue life in Gauteng and has adopted wonderfully, but not yet supporting the Lions nor the Bulls! Daughter, Wife, Mother and Friend to many and everyone at work, Michelle’s personality and positive attitude towards life is highly infectious.


Selftrack is a user-friendly Internet platform to monitor the whereabouts of your vehicles, employees, high value assets or friends and family members for many reasons including productivity, safety, security and peace of mind! Simply login from any Internet connected laptop, tablet or smart phone and view devices in realtime or history whilst you can setup alerts to inform preferred contacts of violations such as Panic, Speed, Movement, Geofence and Driver conduct.

The Selftrack Internet website User Interface offers the user Realtime tracking, History tracking, Geofence setup and Route planning menus. In addition, the user can manage his/her own profile, password, devices, subscriptions, contacts, groups, places and trip editor as well as draw Reports on trips, devices, contacts, alerts or SARS Tax Logbook.

Smartphones have taken the market by storm and Selftrack’s mobile app enables you to conveniently manage your own portfolio of devices from the comfort of your own phone.



Realtime & History Tracking
SIM Card
Panic Alert
Battery Level Alert
Battery Tamper
Mobile App
(Apple & Android)


Stolen Vehicle Recovery
Reports & SARS Tax Logbook
Speed Alert
Movement Alert
Geofence Alert
Driving Behaviour
Driver Management
Excessive Idling
Crash Detection


For your convenience Selftrack has developed a countrywide footprint of accredited and experienced fitment centers, of which most offer mobile installers for onsite installation.